Social Media Marketing
School of Fine and Performing Arts
Marketing Assistant at SUNY New Paltz
As the marketing assistant for the School of Fine and Performing Arts, I designed marketing materials for events. Using a shared file library, I used images provided by the lecturer, department head etc. Using Adobe Illustrator and Photoshop, I designed 3 versions to be presented to my supervisor and the event coordinator.
Once approved, each design was altered to fit the dimensions of each necessary format; social media (Instagram, Facebook, LinkedIn), print (letter or tabloid), web header (for the department website), and digital (screens across campus with a carousel of promotional images).
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- Artist Lecture Doron Langberg
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- Artist Lecture- Janine Antioni
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- Artist Lecture- Shelia Pepe
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- Artist Lecture- Doron Langberg
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- Artist Lecture- Janine Antioni
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- Artist Lecture- Sheila Pepe
In my role as Marketing Assistant, I was also tasked with photographing these events. I was invited to attend a dress rehearsal of Romeo and Juliet where I took as many photos as possible, edited them in photoshop, and created additional promotional posters using a large serif font.
