Months before the release of “THALLO”, a handmade ceramic bowl to mix KLEOS+KLEA products, I began the creative direction and planned for social posts and engagement. 

I used videos from the ceramic studio and created teaser videos. These teasers were the first things to be posted, each video showing a bit more of the product without revealing the final product. 

Next, I began posting natural landscapes with the name of the product and a tagline. This was followed by graphics with the name of the product to increase intrigue and close up images of the product with the release date and “coming soon”.